Any business owner and sales person will tell you that getting new clients is hard work. You’ve got to woo them, deliver above and beyond expectations and constantly look for ways to keep them in your corner. So along with finding new business, it’s also important to manage and keep our old clients happy with our work. These are some of the ways that will help:
1)Provide Outstanding Service:
Hard work never fails – be consistent in ensuring excellent service because if you do, clients won’t go anywhere else as they believe your service is the best and no one else can give better work, except you.
2) Maintain Your Database:
There are some companies that overlook the importance of maintaining a database containing contact details of clients. This is crucial because a well managed database, serves to measure sales value. As there may be some clients, who do not check their e-mails regularly, so it’s not worth to inform them through e-mail. In this case, contact through postal or telephonic way is essential. So, along with client e-mail id, their postal address and telephones must be present in the database. This will help you in easy and fast retrieval of contact details and in any case, it is important in networking while festivals and important events.
3) Direct Mail
This will help in future sales - always be on the lookout for direct communication opportunities with previous clients, particularly when your service has long sequence of sales.
4) Special Offers:
This includes package offers i.e. “buy one get one free” or something like that and:
Time sensitive deals
Offering new services
Bulk discounts
5) Special events
6) Write A Note for Special Occasions
7) Make Meaningful Conversation
9) Send Reminders
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5 comments:
I like the simplicity of what can be done to sustain clients. Most importantly, it is about being consistent with our actions.
for me, maintain relationship with current and old customer is like keep in touch with old friends.invite them to events is like invite your friends over dinner.maintain top quality services is like give your old friends a call to ask how he is doing...but remember that they still the customer,so we need to remember our place and do not go overboard.
Thanks for pointing out the ways to manage and keep our clients. A business owner and sales person, what if you are customer now, what do you expect for? Do you wish to get the outstanding services? Do you like to see what you get is worth what you have spent? Don't be another hit and run business owner or sales person.
just need to know the clients character and give them what they want (reasonably)
why a client continue using the service provided is because about the comfort level and the professionalism a service provider projected.
treat a client as your "professional friend"
對我們來說,客戶是寶貴的。這短短的故事，告訴它的全部。
"當您走在街頭，你發現了鑽石。然後你繼續走，發現另一個鑽石。你不會丟掉第一。你會保留它們。"
對我們來說,客戶是寶貴的。我們會盡可能保持每一個客戶。感謝您分享的步驟，它使我很容易理解。
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